At the height of the 1990s economic boom, financial services companies moved
into the alluring mass affluent segment, expanding the traditional boundaries of
the wealth management market. Firms were understandably concerned about the cost of serving this new audience and relied heavily on technology to save the day. However, as aborted attempts at mass affluent offerings have proven, technology alone won’t win the wealth management game. Financial institutions need a strong all-around hand that certainly includes technology, but also sports the right business strategy, organizational design and operational processes to address the inherent challenges in planning, manufacturing and distributing wealth management solutions for the mass affluent – through good times and bad.
See more information / full paper here: http://www-07.ibm.com/services/pdf/ibv_trumpcard.pdf